Walk & Wag Resources

Take advantage of some of these great tools for Walk & Wag!
Need something to share? Download our social media tools to help promote your fundraiser!

Tips For Successful Online Fundraising

• Make it your own! Personalize your Walk & Wag page with photos of your pets and share stories explaining why you are participating, and the important role animals play in your life. Be sure to encourage your team members to do the same.
• Use social media to expand your engagement. Share stories about the special animals in your life and why raising funds for North Shore Animal League America’s no-kill mission is so important to you.
• Update your Walk & Wag page as you make progress — make sure to post on it after your walk and thank your generous donors for their support.
• Use photos for online fundraising tools — images are a great way to attract interest.

Effective Fundraising Ideas

• Ask for donations in person — people are much more likely to give if you ask them face-to-face, rather than via email or letter.
• Ask your company to set up a “lunch and learn” to recruit employees for the Walk.
• Ask your friends to contribute to your fundraising page in lieu of gifts for a special occasion.
• Ask your local restaurants or frequently visited stores if they will donate a percentage of the day’s earnings to your goal.
• Hold a pet party — invite your friends to bring their dogs over for a fun day filled with games for your pups. Makes a great time to ask for donations!
• See if your company has a matching gift program. Many companies will match a gift when an employee makes a donation. Matching gifts can double or triple the impact in fundraising totals!
• Print out a copy of the “Why I Walk & Wag” sign and proudly display it in your front window or on your door. You can also take a photo with it and post it on social media using the hashtag
• #walkandwag2024 and tag @animalleague